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The Jeep® brand and #worldsurfleague (WSL) have announced a long-term renewal and expansion of their global partnership. With the extended partnership, the #jeep brand continues as the official and exclusive global #automotive partner of the WSL and the naming rights partner to the WSL #jeep Leaders Tour Rankings for the men's and women's Championship Tour.
The partnership, which was first announced in May 2015 with the #jeep brand becoming the first-ever exclusive #automotive partner of the WSL, has been renewed as part of a multiyear deal, which includes 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo.
Jeep embodies the spirit and soul of surfing and #surf lifestyle, and the partnership with the WSL allows the brand to remain firmly immersed in a culture that shares its values of freedom, adventure, authenticity and passion. This offers the #jeep brand the ability to connect globally with fans and followers through on-site activations and live online streaming of worldwide surfing events over the next few years.
The partnership will see the #jeep brand continue its sponsorship of surfing's most sought-after properties, the #jeep Leaderboard and the iconic yellow #jeep Leader Jersey, with a refresh of the program.
The refresh will also be complimented by a series of exciting new content, including one piece that celebrates the incredible moments that have happened with the jersey over the past three years. Furthermore, the world's best male and female surfers each year, the men's and women's WSL Champions, will be awarded a #jeep brand vehicle at the end of the season.
The first European tour #event - the Cascais Women's Pro Portugal - will take place from September 27 to October 5. This will be followed by the Quiksilver and Roxy Pro at Landes, Nouvelle-Aquitaine in France, between October 7 and 18 and the MEO Rip Curl Pro Portugal in Peniche from October 20-31.
At each location, the #jeep brand will offer branded hospitality and test drives via a 'Jeep Lounge' in the sponsors' village. The Lounge allows visitors to experience the very best of the #jeep brand, with the #jeep Compass - the star of the #event - the iconic #jeep Wrangler and small #suv #jeep Renegade available for test drives on specially designed off-road courses.
Within the village, visitors will also find an array of original side attractions, including tattooists and a photo booth where they can record their own animated #jeep gif. #jeep vehicles will also be used to shuttle VIPs and competitors.